Structured marketing,
thoughtful interaction design,
solid martech.
A one-person marketing & communication consultancy for small and medium-sized businesses that need structure.
Four pillars to lean on
CMS implementation, interaction design, and a martech setup built for your brand.
Day-to-day communication
Creating website content, building email campaigns and taking care of the everyday stuff around marketing. Planned, produced and published.
Interaction design
Giving your brand a unified feeling, with thoughtful copy and graphics created to build recognition. Designed around how people really use your product.
Martech stack setup
Helping you pick and set up the right tools for the right purpose, so you can get the most out of it. From CMS to CRM and the in-between.
CMS implementation
Giving you a structured, clean content management system and editorial workflows you can actually maintain.
So what does that mean?
Maybe you're a CMO without a team, a founder wearing too many hats, or you just need a reliable and detailed marketing brain without the full-time overhead.
Depending on your needs, I can also help with translations, project management, easier graphic design, proofreading, templates to make life easier, or just be a sparring partner when you need a second pair of eyes on your ideas.
Ways to work together
Hourly: for smaller requests, quick fixes, the day-to-day communication or advice as needed.
Project-based: a fixed scope and price, agreed upfront, for defined deliverables such as a new website.
Retainer: ongoing monthly support at a set rate, for when you want a dedicated digital partner rather than one-off help.
Hej, I'm Bianca
Detailed, highly sensitive Dutchie and mom of two.
Fluent in English, Swedish and Dutch.
Based in Stockholm, Sweden.
Toolbox
CMS
Webflow
Storyblok
Magento
Litium
CRM & Email
Pipedrive
Klaviyo
Brevo
Mailchimp
Emarsys
Rule
Creation
Adobe CS
Canva
Relume
Zeplin
Planning
Asana
Jira
Microsoft 365
Analysis
Google Analytics
Hotjar
Litmus
Social
Flowbox
Automation
Triggerbee
Zapier
What's in the bag
For the past decade I've worked in-house at e-commerce and B2B brands helping them build the digital setup they need to grow, from content management to branding and setting up daily marketing routines.
Junglemap
2024-2026
Website & CMS ownership, brand identity redesign, campaigns, email and CRM lead flows.
Boob Design / ImseVimse
2020-2024
CMS super-user, content management for e-com, campaign framework, copywriting and graphic design.
Happy Socks
2017-2020
Online campaigns, CMS implementation, email marketing, project management, translation routines.
Master in Fashion Studies
Stockholm University
Stockholm, Sweden
Bachelor in Communication & Multimedia Design
Hogeschool van Amsterdam
Amsterdam, Netherlands
Short course in Fashion Photography
University of the Arts London
London, UK
